National award honours County marketing

A video and promotional video have won the County national recognition from the Economic Developers Association of Canada.

At their 47th annual conference in Whitehorse, the EDAC awarded Prince Edward County with its highest award for marketing – the EDAC Cup – in recognition of the “Progress Redefined” promotional video. A promotional booklet was honoured for best single publication.

More than 117 submissions were received from cities and towns across Canada.

Progress Redefined is a 1:20 video by BBDO that contrasts a traditional definition of progress with the County’s more modern-day definition of progress – a value that is largely engrained in the culture and spirit of the community and sets the County apart from other destinations, said Neil
Carbone, Director of Community Development,

The County’s booklet insert promotes Prince Edward County as a destination for visitors coming from Ottawa, Toronto and Montreal and highlights the ways that visitors can taste, tour, explore and unwind, while providing trip-planning links and resources.

“Receiving national recognition from EDAC is a testament to the extremely creative and dedicated agencies that we’ve had the privilege of working with on these and other projects,” said Carbone. “It is also a reflection of the community of artists, winemakers, chefs, growers and so many more that make the County such an exciting destination to market.”

“These awards are a wonderful honour that recognize the work and commitment of many partners, stakeholders and staff while setting the County apart as a leader in the field of economic development provincially, and now, nationally,” said Mayor Robert Quaiff.

EDAC provides the Marketing Canada Awards competition as an opportunity to exchange and review promotional and marketing materials produced by municipalities across the country.

Since the closure of Taste the County, the former destination marketing office, in 2014, marketing has been coordinated through the Community Development Department.

In addition to the EDAC awards, the County was recently featured in an 11-page spread in Food & Travel Magazine, a publication based out of the UK, and a 14-page spread in the Fall 2015 edition of the LCBO’s Food & Drink magazine and the August issue of Food & Wine Magazine.