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County gains national recognition from Travel Gay Canada

A County marketing initiative to promote the County as a LGBTQ-friendly travel destination earned national recognition from Travel Gay Canada.

“We were thrilled to receive the best photograph award during the 2017 LGBT Tourism Marketing Awards,” says Neil Carbone, Director of Community Development. “The photograph of a same-sex couple reconnecting in the County’s natural environment helps paint a picture of our community as warm and welcoming to all.”

The photograph – taken by Ruth Kivilahti, a professional photographer based in Toronto and London and a member of the LGBTQ community – appeared in a two-page spread of the 2016 edition of the County’s marquee marketing publication. The 16-page print document gave readers a sense and feel of the community and provided information about the different things to do, see, and discover in the County.

The County distributed copies of the publication across Ontario and into Quebec, in magazines and newspapers as well as at trade shows, consumer events, and Ontario Travel Information Centres.

“Prince Edward County has built its reputation as a welcoming place to visit for lesbian, gay, bisexual, transgender, and queer travellers,” said Carbone. “Discover Gay Ontario included Prince Edward County as one of the top gay-friendly communities outside of Toronto in 2014, and the County is a member of Travel Gay Canada, the country’s national LGBT tourism industry association.”

The County has offered diversity training workshops to local businesses and has plans to offer them again in 2017-18. The County will incorporate LGBTQ imagery in print and digital marketing outreach.

In addition, for the month of July, the County’s social media profile photos and website homepage will be updated to include the rainbow flag image.

Filed Under: Local News

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