MADD honours PECI marketing students’ efforts to stop drinking and driving

MADD Quinte president Doug Norman, public health nurse Kerri Jianopoulos, and Mike Allison, a business professor at Loyalist College judged presentations created by Rob Garden's marketing students at PECI.

MADD Quinte is delighted students at Prince Edward Collegiate have a plan when it comes to changing attitudes and behaviours toward drinking and driving.
Rob Garden’s marketing classes put newly learned skills into practice as they created awareness campaigns for MADD (Mothers Against Drunk Driving). The goal – to be reached with a presentation, printed advertisements, social media and a video – was to make a difference. Their efforts culminated in a morning of presentations for peers and judges from MADD, Loyalist College and the Health Unit.
When Garden started the class five years ago, he wanted his students to take part in marketing campaigns that focused on issues socially relevant to them.
“The students should be commended on the maturity they showed while working on this topic,” said Garden. “They were respectful and committed, but they were also willing to push the boundaries and confront some of the darker issues associated with drinking and driving.”
In past years, Garden’s students have also created anti-tobacco campaigns and bullying campaigns. MADD Quinte has partnered with the school for the past two years. MADD also provides prize money for winners of the competition – $500 first place; $300 second place and $100 for third place.
“MADD came to PECI in the fall to give the students some information on what they were looking for, gave them some statistics, and worked with them during the brainstorming project,” said Garden. “They were available throughout the project via email to answer any questions that the students had.”
This year’s winning groups promoted ways to stop drinking and driving, having a plan to get home; creating a feeling of being “winners” when they stop others from drinking and driving and asking yourself, “Is Drinking and Driving Worth it?”
“The groups all did something different – which is what MADD was looking for. Their objective was to create a campaign targeted at teens to stop drinking and driving.The winning group gave suggestions to students on how they could safely get home. Their whole concept was based around the idea that students need to have a plan before they leave home.”

Below, are social media links and videos judged by MADD Quinte president Doug Norman, public health nurse Kerri Jianopoulos, and Mike Allison, a business professor at Loyalist College.

First place: What’s Your Plan?

by Chelsea Cromwell, Sam Kuipers, Derick Westerhof
Facebook: http://www.facebook.com/Whatsyourplan

Second place: The Winners

by Lauren Westervelt, Tyler Phillip, Shelby McCaw, Emma Bongard
Twitter: https://twitter.com/#!/MADD_WINNERS

Third place: Is It Worth It?

by Emily Clark, Glen Huffman, Andrew Locke, Morgan Johnson
Facebook: http://www.facebook.com/pages/Drinking-Driving-Is-It-Worth-It/302470273129966
Video not available

It Affects Everyone

by Matt Gallo, Carly Miller, Adam Ebbers, Meganne Belisle
Twitter: https://twitter.com/#!/MADD_EASYAS123

MADD Monitor

by Taylor Reddick, Shelby Jones, Emily Griffin, Shayne Inch
Twitter: https://twitter.com/#!/themaddmonitor

Apply Your Alternatives

by Donny Tait, Shannon Spencer, Aaron Bonham-Carter, Josh Yaworski
Facebook: http://www.facebook.com/groups/149001921872999/
Twitter: https://twitter.com/#!/MADDPECI

Drinking and Driving is Suicide

by Krystyna Houston, Bradley Reid, Laura Young
Facebook: http://www.facebook.com/MADD.Suicide?sk=wall

P. A. D. D. (Panthers Against Drunk Driving)

by Emily Simmons, Dallas Hunter, Austin Walsh, Brittany Guthrie
Facebook: http://www.facebook.com/pages/Panthers-Against-Drunk-Driving/314031845279326

Hear Panthers Roar Against Drinking and Driving

by Lauren Zylstra, Lindsay Palacious, Devon Bartholomew, Jared Found, Brooke Walmsley
Facebook: http://www.facebook.com/pages/Hear-Panthers-Roar-Against-Drinking-and-Driving/115923688518840

Drug Driving

by George Goddard, Luke Prinzen, Melanie Orsborne, Mark Mitchell, Aaron Woods
Twitter: https://twitter.com/#!/2012Madd

Mothers Against Drunk Decisions

by Hayden Snider, Melinda Handley, Andrew McKinley, Bethany Stevens, Jamie Bannister
Twitter: https://twitter.com/#!/MADD60
No video available

Bucket List

by Bryce VanGrootheest, Claire Stenhouse, Daniel Keys, Curtis Craig
Links not available