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United Way to change its name

united-wayThe United Way of Quinte has officially changed its name to United Way of Hastings Prince Edward to better reflect its catchment area.

The name will officially be unveiled at a ceremony at the organization’s office at 3:30pm on Nov. 16 with local dignitaries and invited stakeholders on hand.

“As the organization has evolved and the agencies supported have grown to include all of Hastings and Prince Edward it made perfect sense to have a name that reflects our entire area of focus,” said Judi Gilbert, executive director, in an annoucement today.

“This has been on our radar and has been a priority for the organization and we are thrilled with the change,” she said. Today, the local United Way supports upwards of 75 programs that fall within the boundaries of Hastings and Prince Edward counties – as far north to Maynooth, east to Deseronto, south to the shores of Lake Ontario and west to the Brighton border.

The local United Way held its first board meeting in May of 1958 as was known as Community Chest. In 1968 the name was changed to United Community Services of Belleville & District. This name remained until 1992 when the organization became United Way of Quinte.

Gilbert said there is currently a misconception that because the United Way office is located in Belleville they do not provide significant support to organizations in smaller rural centres.

“The name change sends a very clear message to our stakeholders, corporate partners, individual donors and volunteers that our focus continues to be the entire region and in addition to continuing to support programs throughout Hastings and Prince Edward it is equally important that we continue to look for donor support from each small town, rural community and city within Hastings & Prince Edward Counties like Madoc, Quinte West, Picton, Tweed and Bancroft.”

In 2015, the communities in Hastings and Prince Edward counties helped United Way of Quinte raise more than $2.1 million, which assisted the organization in funding programs and initiatives throughout the two counties.

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