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BIAs launch combined welcome guide

welcome-guide
The Wellington, Bloomfield and Picton business associations launched their first combined Welcome Guide and business directory.

The local business associations have been working with the County’s Community Development Department to  equip visitors with a description of each unique community, a list of the members of each business association, and  maps of each town.

“The new 2015-16 Welcome Guide makes it easy for visitors to find the information they need for all three communities, in one accessible booklet,” said Neil Carbone, Director of Community Development. “The guide, which was designed to be a companion piece to the Arts Trail, the Taste Trail, the Red Map and our other marketing initiatives, would not have come together without a tremendous amount of collaboration and support from the boards and members of the associations.”

“All three associations agree that our main goal is to provide easy access to information for those visiting Prince Edward County,” said Tina Konecny, Chair of the Wellington & District Business Association. “Using one guide to provide information for all three communities and over 370 businesses will make it a lot easier for visitors to plan their trip.”

“This combined guide captures the individuality of each community, while incorporating the new County brand,” said Lyndsay Richmond, Manager of the Picton BIA. “In order to do this, the business associations provided photos and editorial for their own sections, the municipality provided the introduction, and the designers Vaughan Group, ensured that the overall look and feel of the guide reflected the County brand.”

Patricia McDermott, Chair of the Bloomfield Area Business Association says that, “by combining forces and resources with the other associations, we were able to reach more customers by increasing production to 15,000 copies and sharing the task of distributing the guide. The combined guide is a win-win for us all.”

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