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Uride new rideshare service on demand in PEC

Ride sharing has arrived in Prince Edward County with Uride offering on-demand service as part of a six-month pilot aimed at improving transit options for residents and visitors.

“We’re very excited to be able to provide the people of Prince Edward County with access to safe, reliable, and affordable transportation,” said Vince Scott, Ontario Operations Manager for Uride. “After receiving so many requests for service from residents and business owners we are excited to move forward with the six-month pilot project.”

Already well known in Belleville, Uride brings a team of dedicated drivers to the County, ready to prevent impaired driving and change the way people move around.

“Prince Edward County is home to an abundance of wineries, breweries and distilleries, as well as dozens of top-notch restaurants and event venues,” notes Mayor Steve Ferguson. “Uride offers another option for residents and visitors alike who want to support local businesses, but also keep our roads safe.”

Those looking to order a ride through Uride must download an app from the App Store or Google Play Store and create an account, which includes inputing credit card or debit card information.

Customers use the app to order their ride, which highlights the current location of the driver and estimated time until their arrival. Fares are calculated within the app based on the distance and time between the pick-up and drop-off location, plus a $3.50 tech fee and a $0.50 fuel surcharge fee. Users are provided with the driver’s first name, vehicle make and model, as well as their licence plate information.

All vehicles in operation on behalf of Uride have the company’s logo on the vehicle. Drivers cannot pick up passengers unless they’ve used the app to order a ride.

Fares are charged to a rider’s credit or debit card automatically when the rider reaches their destination. As part of Prince Edward County’s launch, Uride users will receive a discount of up to 50 per cent off two rides, max $10 per ride, when using the promotion code WELCOME.

Uride drivers must be at least 25 years old, with a clean driving record and no criminal offences. They’re required to follow the same rules and requirements for taxi and limo drivers, including passing a Level 2 police check, which covers convictions, non-convictions and other relevant police information. While Uride drivers use their private vehicles, those vehicles are subject to the same safety and aesthetic requirements as taxis or limos.

Uride is actively recruiting drivers seeking flexible hours, offering both full- and part-time opportunities, with living wage pay. To attract drivers, Uride is offering a $200 sign-on bonus exclusively for Prince Edward County residents, as well as weekly guarantees that could pay upward of $1,320/week, including HST. More details about contract driver opportunities can be found at


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