All County, All the Time Since 2010 MAKE THIS YOUR PRINCE EDWARD COUNTY HOME...PAGE!  Tuesday, September 21st, 2021

New County branding to be ‘The County’

Prince-Edward-County-Brand-Presentation-horizontal
Councillors have supported a new branding of “The County” for Prince Edward County.

The brand, logo, and slogan ‘The County’ has been designed “to build greater awareness of the County’s lifestyle and visitor experience to attract new residents, visitors and investment opportunities”.

The branding was designed by 1dea Design + Media Inc., of Kingston.

The branding report states the budgeted amount for development of the new corporate website includes creative design work estimated to cost between $10,000 and $15,000.
The cost of developing the complete branding package and materials will be $15,250, with the small excess being funded by the Community Development Commission.
Outside of the upcoming planned communications projects, the brand implementation program will have a longer term impact and is currently budgeted for 2014 at $10,000 to cover the cost of new signage, vehicle decals, and other applications.

Private sector partners and community groups would be responsible for their own costs of implementing the brand.

It is to go to council for final approval Tuesday, April 8.

The report states the logo was designed to incorporate a number of visual elements that seek to capture The County’s identity in an authentic manner while remaining simple, clear and vivid.
The design includes:
• Agriculture – represented by the barn and silo
• Wine/Viticulture – represented by grapes and a grape leaf
• Sandbanks and our surrounding water bodies – represented by the
curving sandy-coloured area above the curving blue water (wave)
• Art & Creativity – represented by the overall stained-glass styling of the logo and the inclusion of various solid colours
• Rustic, Rural Landscape – captured in the grainy/distressed bordering, orange sky and the farm elements

Prince-Edward-County-Brand-2The report further states retention of “The County” name rather than only “Prince Edward County” was determined to be important for a number of reasons:
– Part of the local lexicon, making it authentic
– Unique – other county’s do not brand themselves as “The County”
– It is increasingly referenced by the media
– It differentiates us from Prince Edward Island
– Suggests that we are not just any County, we are “The County”.
– “The County” is already trademarked by the Municipality meaning that
no other entity may use it in this fashion.
The inclusion of “Ontario” and the maple leaf as a reference to Canada was done to help identify and leverage the location of The County. Canada has
been ranked for many years as the #1 country brand in the world and is well thought of by tourists and residents. Both of these contribute to a positive
sense of place.

Prince-Edward-County-Brand-3

 

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  1. Dayton Johnson says:

    I see your point Wolf…I read that Mr. Carbone will be taking over and heading up the “new” department for all the “Taste” programs that had been run here in County.
    If someone could refresh my memory didn’t we have a County executive headup these programs before until Council thought he had overstepped his authority and reined him in?
    I hope someone can bring this story back and detail it better.

  2. Wolf Braun says:

    While I can’t say with absolute certainty that I knew about this beforehand I would have bet money on this when they hired Neil Carbone, the head of the County’s Community Development department (formerly Economic Development).

    I spent 30+ years working in Brand Management and saw countless newbies try to put their own face on existing brands that have thrived for decades. It’s kind of like when a new dog enters a new territory and leaves his mark.

    So I’m not surprised that Mr. Carbone is trying to leave his mark. I’m certain that he believes his intentions are correct.

    The next bet is how long will it be before he moves on? 🙂

  3. Paul says:

    With a show of hands , how many here knew The County was looking for new branding before this article ? Not I

  4. Marnie says:

    Not much point in locking the barn door after the horse is stolen. The best way to get their attention is at the polls.

  5. Wolf Braun says:

    “Before accepting the Brand, Logo again I ask why was the public not given a chance to view it”

    The actual logo work has been completed. You can still voice your objections to it by contacting Shire Hall and your Councillor. Remember it was unanimously approved by them. The next big expenditure is marketing which incorporates the logo. If you don’t like it this is the time
    to speak up. Will they listen? Doubt it. The vote right now is 16 Councillors versus the people here.

  6. Gary says:

    If you run across any Fruit of the Loom briefs with a set of dentures clamped down on them turn them into Shire Hall.

  7. KJB says:

    Before accepting the Brand, Logo again I ask why was the public not given a chance to view it……If we can’t afford an acceptable Logo then maybe we should have stayed with the one we have….I am sure if we had advertised this as a completion, we would have had a bigger local response…..But are we on countylive just kicking a dead cat…..Yes, if this is a done deal

  8. Wolf Braun says:

    “or do you put everything on hold (or work after hours) and spend time, money, and effort making a set of dentures for this person –which, by the way, you cannot possibly use elsewhere if you don’t “win” the contract?”-Bidding Insights

    Interesting analogy. Doesn’t much resemble any RFP’s that I’ve ever come across for marketing services. I don’t ever recall being asked to make a product or outline in detail services to be provided. Generally, you provide an outline of the proposed work along with a schedule and fees.

    I don’t know any graphic designers who would submit actual logos as part of the RFP. Just wouldn’t make sense. Equally, I’ve never seen an RFP that would ask for one.

  9. Bidding Insight says:

    It costs $250 annually to register with Biddinggo:

    http://biddingo.com/*.main?toPage=ScMenuBnPrice.jsp

    The only way local designers would have seen that listing or gotten an alert from that site is if they were registered there in the first place. And that’s only one such “bidding” company (they call themselves “Canada’s leading e-procurement portal” but that’s irrelevant because *they call themselves* that).

    I wouldn’t consider Biddingo and ads in the local papers a “wide net” (having a listing on the County website isn’t active promotion, so that doesn’t even count).

    Imagine this:

    Your profession is making custom dentures.
    Someone is in need of their own new set of dentures, so they put a call out to all the relevant people…but, instead of researching who would be the best person to make their new teeth, they look for the lowest bidder; they want a custom fit set of dentures that fits them precisely at the lowest possible cost (quality, previous work, previous customer satisfaction (in your work and with how you’ve interacted with your clients) is secondary).

    So, being a professional denture-maker, do you continue with your practice, making a living using your skills and experience, working for paying customers…or do you put everything on hold (or work after hours) and spend time, money, and effort making a set of dentures for this person –which, by the way, you cannot possibly use elsewhere if you don’t “win” the contract?

    I suspect (scant promotion of the RFP aside) most local professional designers probably stayed well away from this because they were busy with paying work.

  10. Wolf Braun says:

    Good links Gary Mooney. Looks like The County cast a fairly wide net, including locally. Cheers

  11. Gary says:

    If it was forwarded to creative companies doing graphics / branding work then why we did we end up with “Fruit of the Loom”? That’s the $15,000 question here.

  12. Gary Mooney says:

    Loretta, did you not read my post at 08:07 today? Here’s an excerpt:

    “Notice on Biddingo.com – a Canadian site for matching public project buyers and suppliers, which includes sending emails to registered suppliers on new RFPs relevant to them.”

    In addition to ads in all three County newspapers and a notice on its website purchasing page, the County posted the branding project on the Boddingo site, where it was automatically forwarded to creative companies doing graphics / branding work.

  13. Loretta says:

    @Wolf: re the #5 I was commenting and quoting from the link that ‘Some RFP Insight’ had posted, if you missed it here it is again

    http://www.inc.com/john-warrillow/death-by-rfp-seven-reasons-not-to-respond.html

    So if they only post the RFP on their website, how would a graphic designer know to look there to get the info so they could submit a proposal/quote? It seems that Council(staff) must have placed ads in some newspapers to get people to respond. I’m guessing at least one was placed in the Kingston Whig. Or have business reverted to using Psychics to tell them when to check each municipality’s website to find an RFP geared to their business?

    I’d still like to know where the ads were placed alerting the general public that there was an RFP.

  14. sanmc says:

    Loretta, I read that too.

    I know for a fact this happens…in gov’ts all the time. I gathered that the tenders from the county were all TOO high to accept. They litterally harm their own businesses. ( maybe for good reasons re: article). Something else about municipality not able to accept locally, not sure what that was about?… therefore outside company (Kingston) won the job.

  15. Marnie says:

    She has a point, Wolf. Quite a few people who work for the county knew someone who knew someone. It’s not that different in other areas of the job market. Positions that are posted already have been filled and the posting is just a formality. The best qualified person does not always get the job, as you know, and this county is famous for hiring from outside. This does not mean such was the case with the branding logo, however.

  16. Gary Mooney says:

    If you’re interested, here is a link to the RFP that was posted: http://tinyurl.com/llan3ew .

    I did a google search to find advertising of the County’s branding project, using its reference #2013-CDD-51 and got 27 hits, including
    • Notice on the County’s website purchasing page.
    • Ad in the County Weekly News on October 17, 2013.
    • Ad in the Picton Gazette on October 17, 2013.
    • Notice on Biddingo.com – a Canadian site for matching public project buyers and suppliers, which includes sending emails to registered suppliers on new RFPs relevant to them.
    • Answers to questions by potential bidders, posted for the benefit of all potential bidders.

    There is also a link to the County’s website purchasing page at http://www.Marcan.net, The Canadian Public Tenders Gateway.

  17. Wolf Braun says:

    ” 5. They’re rigged ” – Loretta

    I’m not challenging your statement but wonder if you have some data to support what you write. Is there a report that you have read ?

  18. Loretta says:

    @ Some RFP insight: I wonder if it was #5?

    5. They’re rigged
    Most RFPs are sent out so the decision maker can say they tendered it. Buyers feed secret information, hints and suggestions to the company they want to win, and more often than not, the decision is made in someone else’s favor before you even submit your proposal.

  19. Gary Mooney says:

    As I mentioned earlier, there were 33 proposals received, 3 of which were from the County.

    Re RFPs, I believe that the County posts RFPs on its website, possibly on this page: http://tinyurl.com/onuadss .

    There may also be a website that posts some or all municipal RFPs.

    The fact that 30 firms outside the County submitted proposals out about this RFP suggests that there is not a problem in making County RFPs known, far and wide.

    This RFP specified a branding project, which involves much more than graphics design. So maybe there aren’t many firms in the County with branding expertise.

  20. Some RFP Insight says:

    Some people have asked why there were so few entries from local (i.e. PEC-based) designers. Here are at least seven likely reasons why some of these professionals stayed away from this project:

    http://www.inc.com/john-warrillow/death-by-rfp-seven-reasons-not-to-respond.html

    Here’s an even more comprehensive argument against doing work speculative work:

    http://www.nospec.com/

  21. Loretta says:

    This has become the Wolf vs sanmc vs Gary show. Can we get back on topic about the logo, pls? I know that only 3 County proposals were received. With the number of talented graphic artists and all artisits that live in The County and have a stake in it’s prosperity, why was the numbe so few? … Again I ask, where was the RFP advertised? Did any of you see an ad for the RFP?

  22. Wolf Braun says:

    Yup ! Same ! Just on a different PC.

    “You have an option now: take a buddy or two or three with you. Heck take a group of ppl. Go sit in Shire Hall. Ask to have your name put on the list of comments from the audience to question current issues Councillors are addressing. Stand, speak up, make your point.

    Some Councillors will be back next year. This is one way to find out, plus later on the campaign trail. Questions now make them responsible NOW.” – sanmc

    It’s clear you don’t understand PURPOSE & PRINCIPLES ! Nor do you grasp DEMOCRACY.

  23. Gary says:

    Wolf, are you of strong British or German descent?

  24. sanmc says:

    Wolfbraun,

    Just asking.

  25. sanmc says:

    Gary
    Your Quote:
    “Principles and how they will govern”
    When would you ask them?

    You have an option now: take a buddy or two or three with you. Heck take a group of ppl. Go sit in Shire Hall. Ask to have your name put on the list of comments from the audience to question current issues Councillors are addressing. Stand, speak up, make your point.

    Some Councillors will be back next year. This is one way to find out, plus later on the campaign trail. Questions now make them responsible NOW.

  26. Wolf Braun says:

    “Sheesh, I’ve hit a nerve on your sensibilities as you set out to attack me, yet one more time re: calling my comments a ramble. Your point of view is so subjective. Have you been drinking again? kicking the dog? Stop with the disrespect and rudeness.” – sanmc

    So now you resort to disrespect? I don’t drink. I have two dogs who love everyone unconditionally so no need for me to kick them – EVER !

    I stick to fact-based reality. You seems to work off of alternate reality. And when someone tries to steer you back to reality, you feel disrespected.

    Do you have experience in marketing? Advertising? Do you understand any principles of advertising? I spent 30 years working for a Fortune 100 company managing brands that you would recognize instantly. Can you say the same?

  27. Wolf Braun says:

    “When would you ask them? So you infer that they could lie about fiscal policy but when it comes to your favorite principles you will get the truth. You should run Wolf, you’re smooth enough.”

    I wouldn’t run… until such time as people start discussing PURPOSE and PRINCIPLES – or the reason why municipal governments (and Prov. & Fed) should exist.

    So the point is not to “ask them” but rather to ask all peoples. Democracy belongs to the people not to governments. We’ve given democracy away to corporations and governments.

  28. sanmc says:

    Wolfbraun,

    Your Quote:
    Based on the above and the remainder of your ramble… are you saying that logos do not matter? Please correct me if I misread your post. Just how does one experience “a good emotional experience” from an illusion?”

    Sheesh, I’ve hit a nerve on your sensibilities as you set out to attack me, yet one more time re: calling my comments a ramble. Your point of view is so subjective. Have you been drinking again? kicking the dog? Stop with the disrespect and rudeness. It’s not very becoming of you. Your internet etiquette needs some work. Your fear of the truth is apparent re: hard working immigrants, turbines. One just has to make the connections with a little observation of what is happening in the county to realize the problems.

    I’ve re-read my post and nowhere does it say that: logos do not matter. Of course they matter! I said: “the logo doesn’t care who it impacts”. The more the merrier.

    Your Quote:
    [Just how does one experience “a good emotional experience” from an illusion?”]

    Advertising is based on illusion. Most ads romanticise to a wishful thinking public. Nice house with lakefront and sail boat, how beautiful. I see myself there, I want that. This does not allude to the sewage in the basement. If you understood the meaning of illusion you would not be asking this question of me. But anyhow . . .

    wikipedia defines

    An illusion is a distortion of the senses, revealing how the brain normally organizes and interprets sensory stimulation. Though illusions distort reality, they are generally shared by most people. Illusions may occur with any of the human senses, but visual illusions (optical illusions), are the most well-known and understood. The emphasis on visual illusions occurs because vision often dominates the other senses. The term illusion refers to a specific form of sensory distortion. An illusion describes a misinterpretation of a true sensation.

    This IS the world of advertising! Our Fruity Loom logo goes wanting for attractive illusion. The beauty and pleasure here in the county is replaced with a red barn that does fills the senses with manure. The silo fills my lungs with seed dust; and the grapes leave a sour taste in my mouth. The rest . . . fills costly space.

    P.S.
    You owe me yet, one more apology.

  29. Gary says:

    “Principles and how they will govern”
    When would you ask them? So you infer that they could lie about fiscal policy but when it comes to your favorite principles you will get the truth. You should run Wolf, you’re smooth enough.

  30. Wolf Braun says:

    “Think about it: the viewer, the group should not matter, the logo doesn’t care who it impacts. Response is linked with the desires and needs of whomever is the viewer. An illusion of a good emotional experience sells” – sanmc

    Based on the above and the remainder of your ramble… are you saying that logos do not matter? Please correct me if I misread your post. Just how does one experience “a good emotional experience” from an illusion?

  31. Wolf Braun says:

    ” Wolf; By asking candidates their fiscal policy and how they intend to deliver and hold their feet to the fire if they sidetrack.”

    When would you ask them? When they’re campaigning? Or once they’re in office?

    How many politicians do you know that will tell you the truth? There is enough research that shows that politicians say one thing and then do something else.

    Isn’t it more important to ask them about their principles and how they will govern?

  32. Gary says:

    Your good Sanmc! And why the silo? See anybody building silo’s? Why is it there? Just took up good space for a wine glass.

    And for the other posters comment on Picton being the center of the universe. Well the Fruit of the Loom needs a hub for their alcohol, food and trinkets. Unfortunately the Picton residents need to pay through the nose for the infrastructure services. Good deal!

  33. sanmc says:

    Wolfbraun,

    “Which viewer? Local people ? Or people from outside of The County who are interested in investing here and creating jobs? ”

    Think about it: the viewer, the group should not matter, the logo doesn’t care who it impacts. Response is linked with the desires and needs of whomever is the viewer. An illusion of a good emotional experience sells.

    The attraction lies in intent and tracking what worked, how changes effected that. Does Tostitos logo care? Its emotional power is to effect appetite, with a social response (2 people sitting, eating together, etc.) Would 2 people drinking together be different or have less power?

    Grapes and a barn don’t do it for, I expect not many people are going to invest in what the barn represents > farming, those days are over, it’s industrial farming now, monocrops with round-up-ready seed. But wine tasting is for the modern connoisseur. Seems the obvious point here is alcohol – VQA but no one wants to acknowledge it and stick a glass on the logo.

    They really have to deal with the threat of turbines, bottom line. imo.

    Well if the turbines come, there will be more jobs in the short term and the logo will have had nothing to do with it. Are these the types of jobs they want to attract? If you get a lemon make lemonade. Does council not like to make lemonade?

    There are jobs here in PEC but, locals won’t bend to prune and tie grapes, or pick strawberries, harvest veggies. The Fruit of Loom logo will be very attractive to many immigrant workers who see a way to feed their families outside of Canada. They will be easily abused by the Gov’t system: rights, wages and health care, which is sad.

  34. Gary says:

    Wolf; By asking candidates their fiscal policy and how they intend to deliver and hold their feet to the fire if they sidetrack. The other is to look at who administratively has been at the helm since this budget debacle began. I believe around 2007 would be a good place to start looking. I could tell you many stories of fiscal mismanagement but I will leave that silent for now. You know Picton cannot afford to pay for a 30 million wastewater plant. You know as nice as it is the County cannot afford a 14 million arena in Wellington sitting empty with little marketing done to help it pay for itself. Should I go on and bore you further?

  35. Wolf Braun says:

    ” Create comfort for the viewer. Not opposition.” – sanmc

    Which viewer? Local people ? Or people from outside of The County who are interested in investing here and creating jobs?

    I have no problem with local residents who do not like the logo. Everyone has a right to voice an opinion. “Beauty is in the eyes of the beholder”.

    It will be interesting to see if The County did some focus group tests. Testing is normal with this kind of work. Tests are normally conducted with groups from the the target group. I suspect there will be follow-up with such groups.

  36. Marnie says:

    Where do you think that money comes from, Ken? If we handled our personal finances in the devil-may-care way that you suggest council should spend we would be bankrupt in a year. No one can accuse our council of being frugal. And BTW Picton was once the county seat and by golly it now has the underwear logo to prove it.

  37. Wolf Braun says:

    “There needs to be some fiscal responsibility brought into Council and soon” – Gary

    I agree ! How do you suggest we go about doing that?

  38. sanmc says:

    Gary:

    “But we can throw $30,000 to a consultant to review Council size and of course do nothing.”

    $25,000, I believe. Further, council did not have a mandate to change council size. This consultation was just that a consultation with the selected few. It had no power to say what should be done.

    It was not a public consultation, as it was stated within: it was advised that full public consultation must be undertaken with the people in the county before any changes were to be made. This was not about to be done. Again hasty.

    The maps and changes were done too quickly and behind closed doors before the councilors could have had any input; just time enough to say “we have to take this back to our wards to the people.” Time was allotted and the final vote re-scheduled something like 9 days later. Long story. Wrong application. Failure for many reasons and right reasons.

    Anyhow a whole thread.

  39. sanmc says:

    wolfbraun,

    but a knock off … Better to have knocked off the best with a little artistic license, than a knock off without technique.

    Create comfort for the viewer. Not opposition. Create melodic lines and abstract shapes! This technique IS the artist’s mandate. This one has discomfort. imo.

    A simple logo for a lifetime, not for a TERM (as stated in article above).

    “Too hasty, imo. or . . .

    With full transparency of bids, there was no reason a local artist could not have be chosen without any conflict arising. But then again someone would always challenge and follow the money. Apparently the local company’s bids were too high to accept. And there are rules for accepting bids within the district. *shrugs*

    Be brave. Phone your councilor to get the story straight.

  40. Gary says:

    Well Ken it as a mindset like that, that has us in trouble. Yes the County and worse yet the province. The County does not have the money to order up brand new “Fruit of the Loom”! There is nothing wrong with living within your means. It’s a lesson that needs to be reintroduced, and believe me it will when it comes time to pay the piper. We have so many deteriorating roads as an example that we cannot keep up with. But we can throw $30,000 to a consultant to review Council size and of course do nothing. Now throw $15,000 plus the roll out for new briefs! Nonsense! There needs to be some fiscal responsibility brought into Council and soon. That’s my take on things.

  41. Loretta says:

    Can anyone tell us where the Council advertised the RFP? I did not see it in the local papers. If they really wanted local talent it would have been posted on CountyLive and advertised through the PECAC newsletter.

  42. Ken Globe says:

    Wolf, there is no sense in debating with some of the regular posters on here. Most tie the purse strings so tight that the portrait of the queen has to shield her eyes when the wallet opens. And unless it doesn’t happen within the boundaries of the town of Picton, it is a waste of money, because Picton is the centre of the County universe.

  43. Wolf Braun says:

    ” One can see that all of these many logos were designed to work on the subconscious level, given the not so apparent images hidden within the collage. Artist’s know how to create through the use of negative space. You can see the shift in perception beyond the first look. ie see a baseball glove first, not the M or the B. or the Zoo animals. Very talented.”

    They are good logos…for sure! Certainly not likely to have been created by “a grade school student”. These logos could easily run into the hundreds of thousands $$ or more. I very much doubt you could something similar to this on The County’s budget.

  44. Doris Lane says:

    AS said by so many this new logo is not a logo but a primary picture. To pay out so much of OUR money for nothing and it is about time Council started using our local people for jobs. We have quite a few graphic artists in The County–as it has always been known.

    This whole thing needs a re-do and lets hope council starts using some intelligent thought in their decisions.
    I am afraid this is indicative of a lot of things they do.

  45. Marnie says:

    Sanmc, I think it traces back to the way they have always done business – nothing but the best and most expensive is good enough i.e. the new sewerage treatment plant, Wellington arena, the skateboard park – – -. A high price tag means the highest quality. Unfortunately this time out the fact that they threw a bundle at a branding logo did not give us wjat we feel is the best. Perhaps they should have shopped at home first and asked for some public input. Why do they have such a low opinion of local talent?

  46. sanmc says:

    Admininstrator:
    Thank you for posting the link to logos.

    Once I looked at the larger logos on that website, it became very clear as to the quality of work expected, albeit worth every penny spent. A logo for a lifetime.

    One can see that all of these many logos were designed to work on the subconscious level, given the not so apparent images hidden within the collage. Artist’s know how to create through the use of negative space. You can see the shift in perception beyond the first look. ie see a baseball glove first, not the M or the B. or the Zoo animals. Very talented.

    It’s known that what a company/corp pays for is the power of the deeper matrix. That’s the motivation attached to the image, it sells the product, or impacts the viewer to do something, feel something.

    We obviously didn’t get a real logo for $15,000. Like was said earlier: If a logo has to come with an explanation attached…

    Ack, I feel even stronger, now after seeing these real logos that our ‘fruit of the loom’ knock off has a mistaken identity without much thought or skill, done in haste. Council has no education on logos cause if they did they would’ve demanded better. It may be too late to do anything about this acceptance.

    The office person charged with this direction had some homework to do and it’s obvious the dog ate it.

    Many questions here, yet to be asked. I’d send the work back for a re-do, for a real logo.

    marnie – makes you wonder who/what is behind the strong arm to get this done without question; did they trust too much in the company doing the work and PEC personnel ignorance of logos?

  47. Marnie says:

    Gary – Just when you think they cannot surprise you with anything that they might do they vote unanimously to pay a fortune for a logo that could have been drawn by a grade school pupil. The scary part is that not one person on council challenged this expenditure as a waste of taxpayers’ money or protested the design of the logo itself. It’s sad to think that there is so little common sense being shown on our behalf. That logo does more to brand those who voted for it than it does to identify the county.

  48. Gary says:

    You are right Marnie. It doesn’t cut it and it is dead in the water (oh where is the water?). What’s $15,000 plus the out roll for us to be an underwear advertiser. When does crazy stop! Didn’t want to say “stupid again”!

  49. Administrator says:

    The link to this “inside look” at well-known logos has been shared on email and Facebook many times over the past few years. The truth in the explanations is unknown, but interesting all the same. (If link images show up small, click again to make them bigger)
    http://www.countylive.ca/wp-content/uploads/2014/04/Whats-In-A-Logo.jpg

  50. IM Messenger says:

    We ARE the public…

    (Dewey 1927) a public as a group of people who, in facing a similar problem, recognize it and organize themselves to address it.

    A public is a subset of the set of stakeholders for an organization, that comprises those people concerned with a specific issue.

    Where a public is a collection of “individuals that develop a group consciousness around a problematic situation and act to solve the problematic situation”

    For ppl interested in reality:
    Branding with turbines. Trying to stop ’em.

    Council’s next step re: White Pines Wind Project
    AGENDA: Committee of the Whole
    April 10, 2014 at 1:00 p.m. Shire Hall

    7.10
    Report of the Engineering, Development and Works Commission dated April 10, 2014 regarding wpd Canada, White Pines Wind Project, REA @012-1279 Municipal Consultation Comments

    That the report of the Engineering, Development and Works Commission dated April 10, 2014 regarding wpd Canada, White Pines Wind Project, REA #012-1279 Municipal Consultation Comments be received;

    THAT the County of Prince Edward considers the “White Pines Project Heritage Assessment Report” by Stantec Consulting Ltd. revised October 15, 2013 to be:

    • incomplete and deficient in the identification and assessment of the visual and construction impacts of the project on cultural heritage resources located within the study area of South Marysburgh and Athol wards; and
    • lacking in appropriate mitigation measures for the identified impacts on cultural heritage resources located within the study area of South Marysburgh and Athol wards;

    THAT the Ontario Ministry of the Environment be requested to not approve the wpd Canada White Pines Wind Project, REA #012-1279, as filed;

    THAT the Ontario Ministry of the Environment be advised that if they choose to approve the White Pines Wind Project, REA #012-1279, the County of Prince Edward requests that the Ontario Ministry of the Environment require wpd Canada to modify the White Pines Wind Project, REA #012-1279, to remove/relocate turbines T07, T09 and T11 to remove the impacts on adjacent cultural heritage resources as documented in the White Pines Project Heritage Assessment Report by Stantec Consulting Ltd. revised October 15, 2013;

    THAT the Ontario Ministry of the Environment be advised further that if they choose to approve the White Pines Wind Project, REA #012-1279, that the matters identified in Attachment #14 to the April 10, 2014 report of the Engineering, Development and Works Commission be addressed prior to or as part of any Renewal Energy Approval for the White Pines Wind Project; and

    THAT this Report comments in Attachment #14 to the April 10, 2014 report of the Engineering, Development and Works Commission be forwarded to the Ontario Ministry of the Environment and to wpd Canada as the Municipal Consultation Comments and posted on the Environmental Registry in response to the White Pines Wind Project REA #012-1279.

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