Southeast Public Health launches new branding

The former Hastings Prince Edward Public Health; Kingston, Frontenac and Lennox & Addington Public Health; and Leeds, Grenville and Lanark District Health Unit merged to form a new organization to serve the communities across the region of Southeast Ontario officially on Jan. 1, 2025.

This week, the new organization officially unveiled its new identity as Southeast Public Health (SEPH).

“The launch of our new name and visual identity is an exciting step forward in our journey as a new organization that is committed to achieving greater impact by combining our knowledge, strengths, and resources to address the complex public health challenges facing the communities we serve,” stated Dr. Piotr Oglaza, Medical Officer of Health and CEO for Southeast Public Health. “Through our merger, we are a stronger, more resilient organization, able to deliver a broad variety of services that touch every stage of life and every corner of our vast region.”

The brand identity is based on the theme “A Place to Blossom’, in a modern logo that represents many parts coming together to create something new.

“The mosaic is reflective of the diversity of our communities, our work linking community partners, and the breadth of public health services that we offer,” the media release states. “It visually represents the action we’ve taken to shape our future together as one agency.

“In the same way that public health works to understand and address how environments influence the health and well-being of populations, our brand identity was inspired by our surroundings; local flora native to the southeast region became the inspiration behind the shape of the new logo.”

Over the coming months, community members may continue to see legacy branding from the three former agencies, as well as temporary branding under the name South East Health Unit, while the work of updating all existing content, websit and social media to the new brand is being completed.

Please note that the three legacy health unit websites and social media channels will remain operational until the new year to allow for time to sign up to the new SEPH accounts without missing information.

Those not online can continue to use the legacy toll-free numbers to connect with public health services.